INFORMATION MARKETING!

Lots of people have some idea about information marketing, but no one i know, can explain it better than my friend and mentor, james francis

SO WHAT IS INFORMATION MARKETING?

Information marketing is the process of creating, promoting and selling digital products which help to solve a common problem within a specific niche or “topic”.

These products are often created in the form of e-books, video training courses, software, live coaching programs, audio interviews and more.

For example, if you’re having trouble training your new dog, there are countless information products available to teach you all the strategies you need to transform your dog into an obedient family friend.

So if you have expertise in a specific topic – or even if you have a semi-popular hobby – there’s a good chance you can create an information product around it and establish yourself as an expert on that topic. Read on...